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Dec 18, 2008

How to write outstanding web content

It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.

The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are:

  1. Deciding the type of article (soft or hard news) and generating ideas for it.
  2. Gathering facts and background information
  3. Coming up with a winning angle
  4. Writing the first draft
  5. Polishing your writing
  6. And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the “social media” networks.

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