Copywriting Tips - Killer Headline Generation Tips

here is a stat that I keep quoting because I want to drill it into beginning copywriters so that they get it. It is a fact that 80% of the sales that you make will come from your headline alone. Why is this true? If the prospect reads your headline and is not impressed with it, he is NOT going to read the rest of he copy. The headline is what draws him in. The rest of the copy just seals the deal. So, in this article, I am going to give you a few killer headline generation tips that should greatly improve YOUR headlines.

Tip number one is to use a headline that asks the prospect a question. The reason this is effective is because when you ask somebody a question, it almost forces them to answer it. It's a psychological thing with people. Sometimes we'll answer questions that we don't even want to answer. So let's say we're writing copy for a make money online product and we come up with the following headline. "Would You Like To Earn An Extra $100 A Day For 10 Minutes Of Work?" Now, who in their right mind wouldn't? Certainly the prospect is going to at least answer the question yes or no. A yes answer will most likely result in them reading the rest of the copy.

A second great headline tactic is making a bold claim in the headline itself. When you make bold claims, it gets people's attention. Now naturally you have to be able to back that bold claim up with the rest of the copy, but the headline is going to keep them reading. So, something like the following headline "This Miracle Cure Will Rid You Of Your Acne In 3 Days...Guaranteed" is certainly going to get an acne sufferer's attention and quickly at that. Bold claims make great headlines.

Finally we have the personal story. These are great because they lend some real credibility to the copy. For example, a headline like "Truck Driver Earns $23,847 Monthly In His Spare Time" is going to really get the prospect interested. They're going to want to know what this guy's story is and yes, that's going to keep them reading. All you need to do is follow up with the truck driver's story and close the deal.

Headlines are so important to salescopy that they can make or break yours. So make sure you spend a lot of time on constructing your headline.

It could make the difference between sales and no sales.

By Steven Wagenheim

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Copywriting Tips - How Do You Write Good Openers?

By Robert Plank

Understand that the hardest part of copywriting, or any kind of writing, is the opening line. If you do not lead into your sales message with the correct story, it will not get read, no matter how catchy the attention headline or the rest of the page is. What makes the process even more daunting is that it is so hard to write on an empty page. That is why I always keep three phrases in mind when writing good openers: questions, connect the dots, and connecting to current events.

The easiest way to write a good opener is to ask a question. Are you about to send an e-mail about dog training? Then start a story like: "You know what I hate the most about dog training?" Then proceed to answer your own question. This has the double benefit that, not only is it super easy to write a document as an answer to a question, your readers will naturally be curious for the answer. Instead of simply giving them the solution to this dog training problem, you are telling them that the answer is coming up.

Next, there is the "connect the dots" strategy. Think of three random objects to include in your story... like prunes, an empty can of soup, and tennis balls. Tell your readers, "Continue reading to find out what a handful of prunes, an empty can of soup, and tennis balls have to do with dog training." Inserting random keywords into your story will boost your brain's creativity into overdrive.

You might scramble to weave together a story about how you were out jogging with your dog one early morning, he was chasing after a tennis ball and you stumbled over a can of soup to fall into a pile of prunes. The entire time, your dog sat there loyally waiting for you to get up... as if he were a real companion. Okay, that example is kind of cheesy, but you get the idea.

Finally, another good starting point is connecting your story openers to current events. What's going in the world overseas? Stay away from politics but I have seen countless e-mails in the last few years that begin with, "Recession? We don't need no stinkin' recession..."

Remember to ask questions, connect the dots, or keep in touch with current events, and you will always craft excellent copywriting story openers.

Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com

Article Source: http://EzineArticles.com/?expert=Robert_Plank

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Writing for the mind’s eye

As a copywriter, one of the most important skills you need to learn is to paint a movie in the mind’s eye of your readers. The more vividly you can paint your images or movies, the better your messages will be comprehended (and acted upon).

The human brain works of the stimulus it receives, and it is 100% literal. The input it gets comes mainly from our 5 senses and can process that information with ease. On the other hand, we also make it work with words and abstract concepts… and that’s the part that it almost always has trouble with.

For example… if I say the word “water”, your mind will instantly know what I’m talking about. An image will appear in your mind and you will understand what I just said. You have experienced water with all your senses; you have seen it, you have heard it, you have listened to it, you have tasted it and you have smelled it.

But that’s not it… the mind’s eye not only allows you to imagine things. It lets you live them! And the more descriptive the words are, the more vividly you’ll see each movie.

Imagine that you and I are in a well-lit room with the walls painted white and the sun shining magnificently outside. It’s all warm and nice. Picture me reaching into my pockets and pulling out a big yellow lemon and a sharp knife… now imagine that I slowly start to slice it in half, you can see blade of my knife cutting firmly through the ripe skin of that lemon and a few drops of its juice dripping down from it. I then take that lemon up to my mouth, give it a gentle squeeze and drink a sip of that juice; my face immediately wrinkles up with that delicious sour taste…

Not only you were able to imagine me slicing the lemon, chances are that even your mouth started watering when you read that description. That is the power of the mind’s eye. Your brain actually lived that short experience with me… based only on descriptive words.

You just saw what happened when I said the word “water”; but what happens when I say the word “leadership” instead? Your mind then goes through a completely different process and tries to put that abstract concept into images. It reaches within to search for movies or images that you have stored and are related to that word… and only after that, you’ll understand the word I said.

The brain has a lot more trouble understanding abstract concepts. In addition to that, the brain is “literal” and does not understand the word “no” (or any type of negation).

Let me give you an example to make things crystal clear. Imagine that you’re talking to me in person and I tell you not to think about a monkey with a tiny red hat, dancing in the street. Chances are that you already have a pretty vivid image of that monkey in your mind, even when I told you not to think about it. This is the reason of why when you tell a child “Don’t jump in that puddle!”, he does. His brain vividly lived a small movie with him jumping in… but didn’t hear the “don’t” part.

It has been proven scientifically that when a reader experiences something vividly through her mind’s eye, she will get emotionally involved with it; and this increases sales. This is why you should always charge your copywriting with glowing, vibrant and forceful words… and replace any vague copy you have.

Some of the best ways to make your copy livelier is by using: metaphors, similes, stories, action verbs, case studies, testimonials, comparisons, etc. All of which, I’ll be covering in future posts to this blog.

Recommended reading:

If you’d want to add instant shimmer to all your writing, I recommend that you take some time to read this powerful classic entitled “Movies in the Mind - How to build a short story” by Colleen Mariah Rae.

In this short read, Colleen teaches a fool-proof system to instantly embellish your writing with clear, lucid movies that vividly play in the mind’s eye of your prospects. Movies that shine and involve the reader, pulling her into whatever realm you’ve created.

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Generating ideas for remarkable articles

Are you still sitting there waiting for the inspiration muse to shine a glimmering ray of light on you and flick on the switch for that light bulb above your head? Stop. Generating remarkable ideas for web articles and blog posts is easier than you think. So without further ado, here’s my fool-proof 6 point cheat sheet for generating outstanding article ideas:

1) Talk to your imaginary friend.
If you have knowledge about a particular subject, you should have no trouble talking about it for a while and sharing a few of your best tips with a friend. Picture yourself sitting in a comfortable couch in a cafeteria with your friend and she’s asking you to tell her more about so and so.

What exactly would you tell her? Where would you start to make it easier to explain? What kind of background information would you share with her first so that she could better understand whatever you’re about to talk to her about? Use a tape recorder and record yourself (even if you’re alone in your room). The conversational style always makes your writing more fluid, readable and attractive for virtually any audience.

2) Use the web forums.
Scour the web for forums and boards in your industry and read them. Without too much research you should be able to detect some patterns of people asking the same question over and over again. Bingo! You’ve got yourself the exact topic for an article that people actually want to read.

All you must do now is do some additional research, put the pieces together and write an article that answers the question. As an additional step, you may also want to post the article (or an excerpt with a link back to your site) in the forums you found – being helpful and sharing information splendidly on the web pays back big-time.

3) The magazine rack is your buddy.
Industry magazines are always a great source of inspiration. Get yourself the latest issues and read what they are talking about. Many magazines have sections that mention what’s coming up in the next issue or what’s about to become a hot topic. Pay special attention to those sections; remember that on the web you can publish a lot faster than any magazine available.

4) Research other websites and blogs.
This is one of the simplest, yet most dangerous misused ways for generating article ideas. It is always ok to visit your favorite sites and blogs to look for inspiration for your next piece, but you must always keep in mind that simply rehashing what others have said will just create lukewarm, ho-hum content. If you want your article or blog post to stand out from the crowd, you must always find a way to put your own spin on it: give your personal opinion on the subject or approach the topic from a completely different angle.

This technique works magnificently well if you can be controversial about it, just do it with caution because you don’t want to turn yourself into the village jack-ass. Also, be sure to link back to the site(s) that inspired your writing, especially if you’re posting the article to a blog (it’s good netiquette and it might get you a link back from that site too).

5) Interview someone.
Once again, the web comes to the rescue. Just select a few people who are prominent in your industry and seek them out for an interview. If you can’t get the first person you selected to give you an interview, go for the second one on the list… if for any reason they all fail to get back to you - it’s rare but it may happen - don’t give up, just make a new list and move on to your goal. As an added benefit, this strategy also lets you make some great contacts (even if they say no, you can still contact them again at a later time).

When you put on your “reporter cap”, you’ll never run out of interesting questions and ideas for quality content. Best of all, the interview rarely needs to be live; you can do it via telephone, e-mail, via webcam, in a teleconference, in a chat-room or even with your favorite instant messenger. Finally, once you post the interview online, it never hurts to ask for a link to it – which may result in a huge flood of traffic and a major boost to your link popularity.

6) Make a list.
Making lists is fun and easy. If you’re running short on time or patience, making a list and turning it into an article or blog post can save the day. A list can be about anything imaginable: Make a list about the top 10 websites a newbie in your market should know about, a list of the 5 most unusual tips you’ve read about blue widgets, a list about the 7 most common mistakes that widget users make, a list that answers the 10 most common questions about red widgets, you get the idea.

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Soft news. Hard news. What’s the difference?

 

The general topic of your article and type of article you are going to write will be dictated by the topic of your blog or by the client that you are writing for. Once you know what you are going to write about, the very first step is deciding if you are going to write a “hard news” or “soft news” type of article.

Hard news articles (also known as “straight news”) are usually based on breaking news, niche interest and the nature of your market or industry. Writing this type of article requires you to either be well connected or to move fast on your research to capture the immediacy of the event you’re writing about.

Hard news articles are based on a factual account rather than opinion, but may be slanted by your personal perspective (enter the world of spin doctors). Typical websites with a predominant “hard news” focus include TechCrunch and CNN.

Soft news articles (also known as “lead articles”) give you much more creative freedom, since they are not restricted to a specific subject or freshness threshold. Soft news can be how-to articles, profiles or interviews of noteworthy people in your industry, reviews, human interest stories, discussion of issues, etc.

Soft news articles are preferred by bloggers because this type of article gives you a chance to express your personal opinion and focus on different aspects of the story. Websites with a “soft news” preference include Problogger and Seth’s Blog.

Always remember that the main goal of your web content is to provide the best and most informative experience for your visitors. Only by achieving this goal will you be able to brag about having “outstanding web content” on your website.

Stay tuned, very soon I’ll be sharing a few strategies about creativity and idea generation for your articles. (If you haven’t done so, subscribe to our newsletter or via RSS right now so you don’t miss the rest of this article series).

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An Introduction to Freelance Copywriting

By Ray Edwards

The Internet has changed the landscape of communications today. It has provided a seemingly limitless source of information and opened up a lot of opportunities in business.
Copywriting is one business that has found great success on the Internet. Because of the freedom it offers, more and more copywriters are looking into freelance copywriting as a new career.
Freelance copywriters have a strong desire to succeed and steer their own career. They mix their own experience and skill with proven copywriting techniques to create a thriving freelancing business. The Internet offers copywriters this freedom. Freelance Internet copywriters can work on more projects and have more opportunities to generate a greater income than their regularly employed positions.
Copywriters write the written content on most advertisements. They help create most radio commercials, television ads, newspaper cut outs, direct response mail ads, web content, and Internet sales letters. Freelance copywriters work for a variety of different clients. They can handpick their work and structure their schedules around their lives.
In order to be a successful freelance copywriter you will need an Internet connection and skill. There are always new things to learn about marketing, so continue to educate yourself and use online tutorials in order to help you write better copy. You should also write everyday and read books from the experts.
Successful freelance copywriting includes research into your target audience. You need to know what gets their attention and how to reach them. Research is a very important aspect of a successful copywriting business that is often overlooked.
As you enter the copywriting field, you should figure out what market you want to write for. Some copywriters have a wide range of client types, while others specialize into one field like writing web content. But a little flexibility is important no matter how much you specialize. Here are some more helpful pointers that will strengthen your freelancing career:
1. Network. It is very important to get your name out into the market and network with other copywriters. You can create strong networks by attending seminars and interacting with other freelance copywriters, exhibitors, and speakers. Even though you're working on the Internet, it?s important to remember your local market as well. Keep an eye on your local paper and take notice of any new businesses that may need your services. You can also join you local chamber of commerce and make connections with other local businesses.
2. Create Your Portfolio. Your portfolio gives potential clients something to look at while they consider your bid. It builds confidence and helps you win projects. It should include examples of your best work, a sales letter explaining why you're the best copywriter for the job, and testimonials from past clients. Make sure it is organized, professional looking, and neat.
3. Grow Your Own Set of Techniques. It is good to have your own set of copywriting techniques to help set you apart from other copywriters, but they have to be effective. Your ability to sell a product will determine your success, and your ability to do it uniquely will propel you to the top.
This article was supposed to help you see what is involved with freelance copywriting. Hopefully it was helpful. Freelance is a very flexible and rewarding career, go ahead and look into it more to see if it's the right move for you.

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice.

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How to Become a Freelance Copywriter - The Untarnished Truth

"How do I become a copywriter?"

I've been copywriting for more than 20 years - loving every minute - and that's the question I get asked the most.

Reality check

First, ignore all the ads offering instant success with megabucks returns. Damien Hirst is a 'Young British Artist' (YBA) who commands huge fees - a single exhibition in 2008 topped $198 million. Weekend painters shouldn't get too excited, though.

And would-be copywriters would also benefit from a reality check. Like many freelance copywriters, I earn a very, very good living, working from home, doing something I love. But not $millions!

Traditional routes into

copywriting

There is no simple career path. In fact, it's a jungle.

There are four well beaten paths:

* Journalism - lots of ex-journalists move into freelance copywriting. They have the skills, understand the pressure to meet word-counts and have learned to deliver to tight deadlines. They tend to start off providing Press Releases and ghosted articles.

* Ex Ad agency - advertising agencies do take on trainee copywriters. First job (just like the journalists) is making the coffee. They may have been taken on as trainees in some other discipline, but with opportunistic career juggling, end up writing ads, jingles and sales brochure copy. Breaking out as as a freelancer, they tend to start writing sales letters, direct mail and adverts.

* Ex marketing managers - lots of people percolate up into marketing positions in large organisations, often having started in sales. They usually start freelancing by writing sales brochures, web copy and, possibly, corporate video scripts.

* Ex 'nothing-to-do-with-any-of-the-above-but-with-the-balls-to-have-a-go'. Been around a bit, good with words and resiliant. Most hopefuls reading this article probably come under this heading. So that's the area I am going to address.

Chicken and the egg
However talented, the 'nothing-to-do-with-' brigade have a real challenge. It's the old chicken and egg conundrum. Before commissioning a copywriter, prospective clients want to see a portfolio. They want testimonials. They want proof of your ability to deliver.

See the dilemma? You can't build up a portfolio without clients and you can't win clients without a portfolio. Shucks.

My suggestion is to invest in a portfolio. Offer your services free of charge to local organisations, charities, new local start-ups. The only cost to them is an agreement to provide your glowing testimonial.

The benefit is three-fold. First, you develop your showcase, second you learn if you really are persistent enough and, thirdly, you will find out if you do have useful wordsmith skills for the real world.

OK, that wasn't very gung-ho, 'everyone can be a hero', 'success in just weeks'. But it was honest.

If this brief article generates responses, I will publish a whole series of down-to-earth, honest articles for would-be copywriters that, over time and given some talent, will launch you into a profitable home-based career - plus the best ways to promote your services. It's up to you to respond.

Len Smith, UK-based copywriter with international clients. Visit my copywriting website for lots of hints, tips, advice and more. Article Source: http://EzineArticles.com/?expert=Len_Smith

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Get Copywriting Clients - Four Easy Ways

By Angela Booth

Are you a new copywriter? Getting copywriting clients is easy because the demand for good copywriters is huge, so in this article we'll look at four great ways to build your client list when you're just starting out.

Before we look at our four easy marketing methods however, let's do a little preparation. You need two things before you approach prospects: a bio, and a portfolio.

The bio is just a short third-person description of who you are: "Fred Smith from Any Town's background in health and marketing prepared him to start his new Fred Smith Copywriting Service for... etc".

Since you haven't done any paid copywriting yet, your portfolio is a collection of samples. Just write some sample ads, and a sample press release and you're good to go.

Tip: be HONEST. When you're a completely new copywriter, admit it. It works for you. I've seen many new copywriters try to lie their way to a clientele, and it doesn't work, because people see through you. People like working with beginners, it makes them feel good; so use your beginner status -- it's a plus.

Now let's look at four easy ways you can get clients.

1. Start Where You Are: Talk to Business Owners

Start right where you are. Tell everyone (friends, relatives, acquaintances) that you're setting up shop as a copywriter. People know people, and you'll find business owners who are happy to hire you.

One new copywriter I know talked to the other mothers at her kids' school, and got four new clients from a ten-minute chat to other mothers. Another new copywriter told his dental nurse he was looking for business. Not only did the dentist hire him, so did several other local business people.

2. Use Social Networking Tools Like Twitter

Sites like Twitter, Facebook and LinkedIn make it easy to build a large network and also to get clients. Get active on these sites and network with others, particularly with other copywriters.

I've been a copywriter for many years, and I'm not looking for new copywriting clients, but people often approach me with projects on the social networking sites. I'm happy to pass on the names of new copywriters I've "met" on these sites.

3. Pick up the Phone

This tactic always works. Pick up the phone and call local agencies and larger businesses. Make 100 calls, and you're guaranteed at least five jobs.

Write out a short script before you start, then just keep dialing.

4. Write a Press Release for Your Local Media

Every new copywriter I've encouraged to write a press release announcing his new copywriting services business for his local newspapers and radio stations got clients. Please take notice of the fact that I said "every". This tactic works, always.

Getting copywriting clients is easy. Use the four easy ways, and before you know it you'll have a large copywriting practice.

Want guidance as you learn copywriting? Angela's "Copywriting Master Class - Ten Weeks to Copywriting Genius" at http://angelaswritingclasses.com/Class/copywriting.html helps you to start and run your own copywriting services business under the guidance of a top copywriter.

Angela Booth's ebook "Seven Days To Easy Money: Copywriting Success" at http://abmagic.com/Copywriting/copywriting.html takes you from novice to pro copywriter in just seven days. Packed with information, the ebook includes exercises which become your copywriter's marketing processes and portfolio. You could be writing your own copy, and signing up your first copywriting clients within two days.

Article Source: http://EzineArticles.com/?expert=Angela_Booth
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Copywriting Tips - How Can You Tell When You're Any Good?

By Steven Wagenheim

You spend months, maybe even years, studying the craft of copywriting. You've been writing sales letters, making people some money and for the most part, you seem to know what you're doing. But you're not sure. You wonder if you're any good at this. How can you tell? Is there some kind of guide that will show you whether or not you're an accomplished copywriter? Well, there is no guide, but there are some things you should look at in order to tell how far you've progressed. This article is going to give you some pointers.

At the top of the chart is conversion. Nothing tells you how far you've come as a copywriter better than how well your sales page converts. For example, if the first few sales pages you wrote converted at 1% and now after a year of writing copy you're converting at around 2%, it's safe to say that your copy has improved. Naturally, this will depend on what niches you're writing for. If the first few sales letters were for acne and the next few were for Internet marketing, the improvement may simply be because of the change in niche and not that your copy has improved. You have to compare apples to apples.

After that, you want to look at your own comfort level in writing copy. How long did it take you to come up with a headline when you first started? How long does it take you now? If you find that you're coming up with ideas a lot quicker, it doesn't necessarily mean you're getting any better. It just might mean that you're rushing through your copy because you're getting tired of writing. It happens. But, if you're writing faster and your conversions are increasing, then it might mean that you are getting better. Certainly through repetition you should start to get faster at this.

Finally, and this is probably the best gauge, is how you personally feel when writing a sales letter. Are you feeling more confident? Do you go into a copywriting assignment with confidence or are you still scared to death every time you take on an assignment. What do people say about your sales letters? Are you getting compliments on them? This is another great indicator.

If you're not sure, and you think you could write better, in my signature you'll find a great resource that should improve your copy greatly.

To YOUR Success, Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim
http://EzineArticles.com/?Copywriting-Tips---How-Can-You-Tell-When-Youre-Any-Good?&id=1765488

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Who or what is a copywriter?

Who or what is a copywriter anyway? A copywriter is a good communicator who can weave words to create mental images and vividly project and express the benefits of a product, entice the reader to take action or persuade her to a pre-defined point of view.

Copywriters are a completely different breed than most writers because using words to sell is a very singular undertaking. Copy starts out with the same goals as other writing: to get and hold peoples attention; but the main difference lies in the final goal of the copywriter…

Copywriting is not created to entertain, report news or to tell a story; good copy might do any or all of those things, but its goal is always to sell and persuade - and if a sale is not made, if persuasion has not taken place and if no measurable action has resulted, then copywriting has not done its job.

After studying copywriting and copywriters for well over 12 years, I’ve come to identify a certain group of common traits among the best copywriters in the business. These are the traits that define a great copywriter:

* Creative: They can examine almost any subject from different perspectives.

* Smart: Great copywriters can interest themselves and comprehend a variety new subjects quickly, they have an insatiable thirst for knowledge of all kinds, they have an unstoppable curiosity about how things work and they like to research each subject thoroughly.

* Good communicators: They can pinpoint in words and pictures the key benefits of a particular product or service and have the ability to express them clearly and concisely. This ability comes from a strong interest in language and images suggested by words.

* Congenial: They are empathic to people’s problems and needs and can quickly recognize both ends of an argument. They have a remarkable fascination in people and what makes them tick.

* Good readers: Copywriters love to read. Not only do they constantly study copy written by others, but they also read books on all subjects and actively look for works in a wide variety of styles. The most well-read copywriters even study poetry.

* Trendy: They love to stay up to date with the world in general. They keep their eyes open all the time and actively search for new trends and new interesting fields that they can research and get involved with.

* Disciplined: They are able to manage multiple jobs at once, they are detail oriented and always keep their deadlines.

Don’t worry if the above list doesn’t describe you completely. I’m sure that you qualify for at least one or two of the traits shown above… Most importantly, these traits are all abilities and skills that can be learned and honed over time… so now that you know what they are, strive for them constantly!

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What is Copywriting?

There are as many definitions to copywriting as there are copywriters in this world. In its strictest sense, copywriting is the act of writing advertisements (like headlines, slogans, brochures, direct mail packages and even websites) with the goal of making a sale. While this definition is correct, it is also far from being complete… so let’s take another shot.

The most poetic definition of copywriting I’ve come across, was written by one of the my favorite advertising copywriters in our time: Bruce Bendinger, who in his remarkable book “The Copy Workshop Workbook” writes…

What an exquisite way to define our craft, don’t you agree?

What I like most about it is that Bruce took extra care to single out the most important aspect of copywriting: salemanship. Unfortunately, too many copywriters just don’t understand what he is referring to when he talks about salesmanship… so for the sake of clarity, let me try to come up with a more technical and complete, albeit less poetic definition:

Copywriting is the art and science of writing words to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.

As you can see, the term “salesmanship” is not only referring to the final sale of the product. The end goal of copywriting is not always to sell the product in a single blow, but to persuade the reader into taking a specific action. This “action” can be subscribing to a newsletter, calling the phone number on screen, clicking a link, sending an e-mail to their friends, etc. Any of those actions will be used, in turn, to advance the sale further. Read Also Copywriting.com

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