By Steven Wagenheim
You spend months, maybe even years, studying the craft of copywriting. You've been writing sales letters, making people some money and for the most part, you seem to know what you're doing. But you're not sure. You wonder if you're any good at this. How can you tell? Is there some kind of guide that will show you whether or not you're an accomplished copywriter? Well, there is no guide, but there are some things you should look at in order to tell how far you've progressed. This article is going to give you some pointers.
At the top of the chart is conversion. Nothing tells you how far you've come as a copywriter better than how well your sales page converts. For example, if the first few sales pages you wrote converted at 1% and now after a year of writing copy you're converting at around 2%, it's safe to say that your copy has improved. Naturally, this will depend on what niches you're writing for. If the first few sales letters were for acne and the next few were for Internet marketing, the improvement may simply be because of the change in niche and not that your copy has improved. You have to compare apples to apples.
After that, you want to look at your own comfort level in writing copy. How long did it take you to come up with a headline when you first started? How long does it take you now? If you find that you're coming up with ideas a lot quicker, it doesn't necessarily mean you're getting any better. It just might mean that you're rushing through your copy because you're getting tired of writing. It happens. But, if you're writing faster and your conversions are increasing, then it might mean that you are getting better. Certainly through repetition you should start to get faster at this.
Finally, and this is probably the best gauge, is how you personally feel when writing a sales letter. Are you feeling more confident? Do you go into a copywriting assignment with confidence or are you still scared to death every time you take on an assignment. What do people say about your sales letters? Are you getting compliments on them? This is another great indicator.
If you're not sure, and you think you could write better, in my signature you'll find a great resource that should improve your copy greatly.
To YOUR Success, Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.
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