By Sunita Biddu
Excellent copywriters too have had their nightmares. In the field of sales copywriting, success isn't just about being able to write well. Knowing how to write a good sales copy based on the market pulse is the key. In other words, all sales copies must be backed by some amount of research; else they won't bring in the desired result.
This article would like to offer a few tips to copywriters on how they could increase the effectiveness of their sales copy by writing a research based copy. It isn't difficult if a little effort can be made and a few steps followed.
Identify target market:
First, identify your target market, this is the basic requirement. You will have to look for it. Forums and discussion groups are a good place to start as you will be able to see a good range of questions being asked and answered. You will come to know of varied opinions of the product for which you will be writing and also of its competitors. You could even join in and ask a few questions of your own. You will be surprised at the wealth of information that will come your way.
Classify opinions:
Once you know what the prevalent opinions are, you need to list out facts and identify the important concerns expressed. Let's take the example of an appetite suppressant for weight watchers. You would know from the discussion forum what type of product users consider as being safe and effective and what type as harmful or ineffective. You will also know what they are actually looking for and aren't able to find. Very often the opinions expressed are quite different to what is known medically, this is the actual pulse of the market, what people actually think and feel about products. You can note these opinions and then separate and classify similar ones together.
Prepare versions:
After you have made these identifications, you can make different versions of sales copies each focusing on one type of concern. So totally, you would have sales copies addressing 2 or 3 concerns separately.
Split test to identify:
Finally you need to split test them, maybe two at a time to see which one brings you the best results. You may need to make some revisions, but you will ultimately be able to identify the most efficient and that would be your final successful sales copy.
These steps definitely take time, but the effort is definitely worth the success it will bring you.
Sunita Biddu is an expert author and CEO of copywriting company Content Axis, Inc. that offers premium quality copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit http://www.eContentAxis.com
Article Source: http://EzineArticles.com/?expert=Sunita_Biddu
0 comments:
Post a Comment