It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.
The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are:
- Deciding the type of article (soft or hard news) and generating ideas for it.
- Gathering facts and background information
- Coming up with a winning angle
- Writing the first draft
- Polishing your writing
- And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the “social media” networks.
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