By Terry Philpott
Anyone involved in online marketing is always looking for ways to improve upon their copy writing skills. The ability to use the written word thereby influencing the reader to take certain desired actions is an invaluable skill.
It all starts with knowing what your readers really want and how to present it to them without making them feel uncomfortable or pressured.
Here are 6 tips to help increase the effectiveness of your copy writing skills.
1) Product Knowledge
Possessing first hand knowledge of whatever it is you're promoting is a must. You need to know your product and its capabilities as to whether it can produce or accomplish what it advertises it can. Knowing this gives you the passion and confidence you need to endorse the product.
With knowing the product you are endorsing is legitimate and effective the task of copywriting becomes much easier. The enthusiasm you genuinely feel will be conveyed thru the copy you compose and readers will pick up on this.
2) Know Your Target Audience
Obviously any product you may promote is not suitable for all customer types.
Determining the product benefits along with the needs and wants it may fill will help you better identify the customer type you need to target.
Knowing your customer now makes it easier to decide what type language or slang would be best suited to communicate your message to them.
For instance if your customer type is well read or scholarly delving deeper into your vocabulary to speak to them would seem more appropriate. If however you're targeting the younger generation the use of slang would be more applicable in this instance.
What you're doing is just trying to relate better to your customer by addressing them more within their comfort zones.
3) Emphasize Benefits
To capture anybody's attention you'll always want to answer the unasked question they have which is 'what's in it for me' or they'll likely lose interest.
Be sure to address product benefits quickly within the body of your copy or readers will just as quickly leave your site!
Would you buy anything that didn't benefit you in some way? Of course not!
Showing readers thru examples of how your product would make their lives better, easier, more profitable, healthier, enjoyable, etc. The idea here is that readers will then start to 'realize' how they can't live without these benefits.
4) Develop Sense of Urgency
You want the reader to take some sort of action while on your site. By offering a 'time limited or quantity limited' bonus for their order you've now lit a bit of a fire under them to make a decision.
This aspect of your copy is important from the standpoint that once a reader leaves your site there're gone so do your best to entice them to order. If nothing more offer them a free 'thank you' gift just for visiting your site so you can capture their contact info for future online marketing efforts.
5) Be Brief
When ever possible say more with fewer words. People are always in a hurry so get to the point but cover all the important bases.
6) Proofread Your Work
Check your work for spelling, formatting, or grammatical errors you likely missed during your initial composition.
Using these 6 tips as a guide should help you improve upon or maintain your current copy writing skills for any online marketing endeavor.
T.J. Philpott is an author and Internet entrepreneur based out of North Carolina.
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