CRAZITIVITY

  by Edward de Bono 'Crazitivity' is a new word that needed inventing. Crazitivity is that sort of creativity that is solely driven by desire to be different. Creativity is always new and different so the belief is that something new and different is necessarily creative. So anything different, bizarre and off-the-wall claims to be creative. I have no objection whatever to this belief and this style of 'creativity'. My only concern is that people should equate crazitivity with creativity. This would be a pity and would be a great disservice...

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Tips on writing better copy

  Copywriting Tips By Ivan Levison On these pages, we look at how you write better copy. This relates to all kinds of copy, whether for brochures or web copy. For whom are you writing? Think about the people who will read your copy. Firstly, they're busy (isn't everyone, these days?). So they won't tolerate sloppy words or slow writing. Secondly, your product may not greatly interest the customer. (People are interested mainly in themselves!). So it's vital to communicate well. Readers need to know what benefits your product...

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Copywriting Tips - Killer Headline Generation Tips

here is a stat that I keep quoting because I want to drill it into beginning copywriters so that they get it. It is a fact that 80% of the sales that you make will come from your headline alone. Why is this true? If the prospect reads your headline and is not impressed with it, he is NOT going to read the rest of he copy. The headline is what draws him in. The rest of the copy just seals the deal. So, in this article, I am going to give you a few killer headline generation tips that should greatly improve YOUR headlines. Tip number one is to use...

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24 Unique and Creative Advertisements

 Advertisment to inspire to get more creative idea to make ad. Enjoy!! Unique and creative advertising ideas from all over the world. Denver Water Car AdvertisementUse only what you need. link Red Bull AdvertisementUnique Red Bull advertisement from Georgia. link Nikon S60 AdvertisementThe Nikon S60. Detects up to 12 faces. link Al Ain Desert Wildlife Park AdvertisementNow open till midnight. link IKEA AdvertisementDecorate for the holidays. link Bootcamps Australia AdvertisementMake fitness a part of your life. link Mambocino Coffee AdvertisementCialdi....

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Copywriting Tips - How Do You Write Good Openers?

By Robert Plank Understand that the hardest part of copywriting, or any kind of writing, is the opening line. If you do not lead into your sales message with the correct story, it will not get read, no matter how catchy the attention headline or the rest of the page is. What makes the process even more daunting is that it is so hard to write on an empty page. That is why I always keep three phrases in mind when writing good openers: questions, connect the dots, and connecting to current events. The easiest way to write a good opener is to ask...

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Copywriting Tips For Beginners

By Emma Dickman Copywriting for the Internet is the process of creating copy for online use, and there are a few copywriting tips for beginners to think about. Copywriting is big business and a vital part of Internet marketing. Without clean, compelling, original content, your online marketing can suffer dramatically. What is copywriting, in the online sense? What benefits does it offer? Let's look at the topic in detail. Online copywriting serves the same purpose as traditional copywriting. That is, to promote goods, services or programs through...

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Copywriting Tips - How Research Can Help You

By Sunita Biddu Excellent copywriters too have had their nightmares. In the field of sales copywriting, success isn't just about being able to write well. Knowing how to write a good sales copy based on the market pulse is the key. In other words, all sales copies must be backed by some amount of research; else they won't bring in the desired result. This article would like to offer a few tips to copywriters on how they could increase the effectiveness of their sales copy by writing a research based copy. It isn't difficult if a little effort...

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6 Tips to Improve Your CopyWriting Skills

By Terry Philpott Anyone involved in online marketing is always looking for ways to improve upon their copy writing skills. The ability to use the written word thereby influencing the reader to take certain desired actions is an invaluable skill. It all starts with knowing what your readers really want and how to present it to them without making them feel uncomfortable or pressured. Here are 6 tips to help increase the effectiveness of your copy writing skills. 1) Product Knowledge Possessing first hand knowledge of whatever it is you're...

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Copywriting Tips - Does the Font Really Matter?

By: Steven Wagenheim Copywriters are a strange breed. They nit pick over the littlest things. I'm not saying this is necessarily a bad thing. I am just stating a fact. They test everything from headlines to buy now buttons. They even test their fonts. Yes, it's true. The font you use could have an effect on the conversion of your sales page. But does font really matter that much? And if it does, what's the best font to use? Is there a best font? Does it depend on the niche you're targeting? Lots of questions, and very few answers. Well, I'm going...

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Writing for the mind’s eye

As a copywriter, one of the most important skills you need to learn is to paint a movie in the mind’s eye of your readers. The more vividly you can paint your images or movies, the better your messages will be comprehended (and acted upon). The human brain works of the stimulus it receives, and it is 100% literal. The input it gets comes mainly from our 5 senses and can process that information with ease. On the other hand, we also make it work...

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Generating ideas for remarkable articles

Are you still sitting there waiting for the inspiration muse to shine a glimmering ray of light on you and flick on the switch for that light bulb above your head? Stop. Generating remarkable ideas for web articles and blog posts is easier than you think. So without further ado, here’s my fool-proof 6 point cheat sheet for generating outstanding article ideas: 1) Talk to your imaginary friend. If you have knowledge about a particular subject, you should have no trouble talking about it for a while and sharing a few of your best tips with a...

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How to write outstanding web content

It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps. The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are: Deciding the type of article (soft or hard news) and generating ideas for it....

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Soft news. Hard news. What’s the difference?

  The general topic of your article and type of article you are going to write will be dictated by the topic of your blog or by the client that you are writing for. Once you know what you are going to write about, the very first step is deciding if you are going to write a “hard news” or “soft news” type of article. Hard news articles (also known as “straight news”) are usually based on breaking news, niche interest and the nature of your market or industry. Writing this type of article requires you to either be well connected or to move...

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An Introduction to Freelance Copywriting

By Ray Edwards The Internet has changed the landscape of communications today. It has provided a seemingly limitless source of information and opened up a lot of opportunities in business. Copywriting is one business that has found great success on the Internet. Because of the freedom it offers, more and more copywriters are looking into freelance copywriting as a new career. Freelance copywriters have a strong desire to succeed and steer their own career. They mix their own experience and skill with proven copywriting techniques to create...

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How to Become a Freelance Copywriter - The Untarnished Truth

"How do I become a copywriter?" I've been copywriting for more than 20 years - loving every minute - and that's the question I get asked the most. Reality check First, ignore all the ads offering instant success with megabucks returns. Damien Hirst is a 'Young British Artist' (YBA) who commands huge fees - a single exhibition in 2008 topped $198 million. Weekend painters shouldn't get too excited, though. And would-be copywriters would also benefit from a reality check. Like many freelance copywriters, I earn a very, very good living, working...

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Get Copywriting Clients - Four Easy Ways

By Angela Booth Are you a new copywriter? Getting copywriting clients is easy because the demand for good copywriters is huge, so in this article we'll look at four great ways to build your client list when you're just starting out. Before we look at our four easy marketing methods however, let's do a little preparation. You need two things before you approach prospects: a bio, and a portfolio. The bio is just a short third-person description of who you are: "Fred Smith from Any Town's background in health and marketing prepared him to start...

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Copywriting Tips - How Can You Tell When You're Any Good?

By Steven Wagenheim You spend months, maybe even years, studying the craft of copywriting. You've been writing sales letters, making people some money and for the most part, you seem to know what you're doing. But you're not sure. You wonder if you're any good at this. How can you tell? Is there some kind of guide that will show you whether or not you're an accomplished copywriter? Well, there is no guide, but there are some things you should look at in order to tell how far you've progressed. This article is going to give you some pointers....

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Top 10 Favorite Copywriting Books

Source What books have been the most helpful to you in copywriting? This question was recently asked by Stephanie (aka circusmama) in the copywriting forums. And holy guacamole Batman! - it’s one of those questions that just crazy-glues itself to my mind and sticks there until properly answered. And while I know fully well that a skimpy list like this one doesn’t do justice to these great books, and I’ll probably end up making for it by reviewing...

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Great copywriters are great storytellers

John was awestruck, he had joyful tears in his eyes, but he was still in total disbelief. Without trying – or even wanting it - he had stumbled upon the single most persuasive weapon he could wish for as a copywriter. John immediately knew that with his newly discovered powers, his financial woes were over for good… and then some! Did the last paragraph catch your attention? I’m sure it did. Most experts agree that one of the most powerful and hypnotic tools in your copywriting skill set is storytelling. In fact, knowing how to tell a good story...

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Powerful Headline

Copyright © Robert D. Boduchbehappy@total.netWithout a powerful headline, your message stands little chance in an increasingly competitive marketplace.It doesn’t matter which marketing medium you choose. If your headline doesn’t immediately capture attention and pull prospects inside, the rest of your efforts are virtually meaningless. Without an attentive audience, no message -- however skillfully crafted – will even get a fair reading.Nothing is more important to getting your message noticed than your lead-in. If you’re not allocating a sizable...

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Copywriting Tools

As a copywriter, the most important tool you have are the words you use. Words are what motivate your readers and turn them into customers. Without a good arsenal of words you have no offer to present, no way to reach your audience and no way of closing the sale.Sometimes words come effortlessly and you breeze through an entire sales letter; sometimes, words just don’t come as easy. That’s why it’s important that you have a good database of words and ideas that you can draw from whenever you need to.Keep in mind that your most common job will not...

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Who or what is a copywriter?

Who or what is a copywriter anyway? A copywriter is a good communicator who can weave words to create mental images and vividly project and express the benefits of a product, entice the reader to take action or persuade her to a pre-defined point of view.Copywriters are a completely different breed than most writers because using words to sell is a very singular undertaking. Copy starts out with the same goals as other writing: to get and hold peoples attention; but the main difference lies in the final goal of the copywriter…Copywriting is not...

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What is Copywriting?

There are as many definitions to copywriting as there are copywriters in this world. In its strictest sense, copywriting is the act of writing advertisements (like headlines, slogans, brochures, direct mail packages and even websites) with the goal of making a sale. While this definition is correct, it is also far from being complete… so let’s take another shot.The most poetic definition of copywriting I’ve come across, was written by one of the my favorite advertising copywriters in our time: Bruce Bendinger, who in his remarkable book “The Copy...

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